15 / Bumble Bizz

First
Movers.

A Bumble Bizz summit for 100 of Atlanta's first movers — a hackathon and keynote by Serena Williams.

Client
Bumble Bizz
Year
2021
Type
Summit · Hackathon
Location
Atlanta, GA

The audacious, creative, and tenacious amongst us imagine a world of limitless possibility. Despite uncertainty and adversity, they lead the charge — the first to arrive and the last to leave.

But blazing trails isn't without its challenges. The spring of inspiration, confidence, and progress isn't always brimming over. Bumble Bizz and Early Spring joined forces to empower Atlanta's first movers to beat the odds, grow beyond expectations, and pool their collective power to render one another undefeatable.

The Ask

Bumble Bizz wanted to leverage their technology to give voice to underrepresented and niche communities, focusing on the power of connection — not privilege. The ask: create a space where Atlanta's first movers could learn and connect during a day of thoughtful programming.

The Insight

The nation has seen an explosion of women-owned businesses — an increase of 467% in the last decade — with Georgia leading the charge. Yet women face three key challenges that stand in the way of their success: lack of funding, good mentorship, and a strong support system.

The Solution

Early Spring crafted a summit that would host Atlanta's best and brightest for a day of engaging programming, facilitating connections made and lessons learned that would not only uplift them but, ultimately, the community around them.

The Result

Capped at 100 attendees, titans of Atlanta strode through colourful benches and bleachers and sat side by side with their captive audience. The apex of the summit was two key events: a summit-wide hackathon that empowered the next generation of leaders, and a keynote delivered by Serena Williams.

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