The Arrivals · OutThere Lab Accenture × LPGA · Putt Like A Lady
01 / 05 The Arrivals — OutThere Lab
01 / Work

Projects.

  1. Over hundreds of thousands of years, humans have evolved primarily as an outdoor species.

    Industrialisation and technology compounded in the last two hundred years has brought us inside, where we now spend 90% of our time.

    This Resource Center is an institution that provides the tools and knowledge necessary to blur the lines between the individual and the elements, ultimately empowering humans to get back #outthere.

    See the full case study
  2. Flamingo, the women's shaving brand, partnered with Gus and Early Spring for an out-of-the-box activation as part of their Anything But Dull campaign.

    Together, we transformed one of New York's dullest, most overlooked spaces — a rat-infested, trash-filled lot — into a pink diorama celebrating the best parts of New York City.

    See the full case study
  3. ARMRA locker-room activation at the 2025 Miami Open — stainless-steel lockers filled with tennis balls keyed to wellness benefits.

    ARMRA, the colostrum-powered wellness brand, partnered with Early Spring to expand its reach into a new audience segment: active men.

    As the official supplement sponsor of the 2024 Miami Open, ARMRA viewed the tournament as an ideal testing ground — a high-energy, high-visibility space to excite male tennis fans and introduce ARMRA as a vital tool for everyday performance and recovery.

    See the full case study
  4. When inclusivity thrives and individuals find ways to engage with larger groups, the path to AI's future is paved.

    By convening diverse voices — from lawmakers to artists — SeedAI House illuminated the urgent need for collaborative, forward-thinking approaches to governance and technology regarding AI. It provided a central location for the world to interact with AI, and gain a valuable understanding of what awaits us in the future.

    See the full case study
  5. Pixel As Seed installation for Montauk Capital at NYC Climate Week 2024 — immersive digital art and land conservation experience by Diana Lynn VanderMeulen.

    Montauk Capital is a climate-tech incubator dedicated to fostering impactful companies through founder collaboration.

    During NYC Climate Week's crowded event landscape — over 600 events — they sought to create a standout gathering that would meaningfully connect funders and founders.

    See the full case study
  6. Banking on Love wedding production at 23 Wall Street, the former JP Morgan Chase headquarters in NYC — cocktail reception, formal dinner, and late-night nightclub atmosphere across one venue.

    23 Wall Street — the former JP Morgan Chase headquarters across from the New York Stock Exchange — needed to be transformed into an unconventional wedding venue.

    The couple envisioned hosting 160 guests across three distinct experiences: an opening cocktail reception, formal seated dinner, and late-night nightclub atmosphere — explicitly rejecting traditional wedding aesthetics.

    See the full case study
  7. Dreame, a home technology brand, faced the challenge of cutting through seasonal clutter during the competitive holiday gift-guide period.

    Rather than relying on traditional product demonstrations, Early Spring recognised that home devices exist within the context of people's lives and aspirations.

    See the full case study
  8. At The Chevron Championship, an LPGA tournament in The Woodlands, TX, Accenture Song presented a VR experience that immersed guests in a surreal journey through a pro female golfer's subconscious — based on stories from the players about the challenges they face on tour.

    We invited unknowing participants into a seemingly normal VR putt-putt challenge. Once they started playing, the challenges of being a female athlete started manifesting themselves in the game, making it harder and harder to play.

    See the full case study
  9. After Saint-Tropez and Marbella in previous years, music producer and Chanel House ambassador Caroline de Maigret and model Vivienne Rohner travelled together from New York to the Hamptons for the CHANEL Summer Tour.

    Together, they curated a special line-up featuring singer and DJ Yaeji and band Say She She, for an evening celebrating music and summer — along with friends of the House Sadie Sink and Havana Rose Liu.

    See the full case study
  10. Saudi Arabia hosted a two-day experience for UNWTO World Tourism Day 2023, from September 27th to 28th.

    The Saudi Ministry of Tourism partnered with Early Spring to develop strategy and concept the event, bringing tourism to life through a sensory global journey across five continents.

    See the full case study
  11. Netflix Love Is Blind Pod Tour — custom-built pod truck on a cross-country tour where fans went on blind dates inside the iconic show pods.

    In an era where appearances are everything, could we still find love without using our eyes? Competitors on Netflix's hit reality series Love Is Blind put this burning question to the test, dating and even getting engaged sight-unseen.

    Netflix came to Early Spring for help tapping into the ferocious fanbase of this show, and harnessing their appetite for tea to promote a live cast reunion. Through a cross-country activation tour, we asked fans across America to prove once and for all: is love really blind?

    See the full case study
  12. Embedded into the ground we walk on, a magical network of mycelium works quietly. It forms a resilient, fortifying foundation from which all life flourishes.

    London is a microcosm of the planet's mycelium network — within its biosphere a rare breed of thinker and creator draws on the organic to create potent and pure works that nourish, inform, challenge, and propel society into the future.

    Origins and Early Spring invited curious guests on an adventure through fairytale gardens, towering treetops, and waterways in a quest to uncover the spores of genius — urging them to Never Stop Discovering.

    See the full case study
  13. Wellfare brand guidelines — animated identity system for the non-profit subscription pantry delivering nourishing food at low-to-no cost.

    The pandemic has laid bare many of the cracks upon which this country is built, but few needs are more fundamental than our access to food.

    Food insecurity existed long before COVID-19, but has worsened — leaving low-income communities especially vulnerable. While food banks, pantries, and community-supported programs work tirelessly to close the gap, it isn't enough to cover the up-to-eight-billion-meal shortfall America is projected to experience over the coming year. And we live in a country where 40 percent of our food is wasted, lost, or simply thrown away.

    See the full case study
  14. Madonna's Vogue. Beyoncé's Formation. Kendrick's Humble. Drake's God's Plan. Visually arresting, these manifestos shock and awe the mind, flooding it with emotion. They dare to rewrite the rules of how fame, power, freedom, and beauty come to be.

    More than a creative mark of excellence, Vevo is the petri dish from which culture takes shape and evolves — a laboratory for cultural experimentation. By leveraging music videos' ability to create lasting impact, Early Spring positioned Vevo as the gatekeepers of culture, inviting brands to its platform in an effort to permeate society on a molecular level.

    See the full case study
  15. The audacious, creative, and tenacious amongst us imagine a world of limitless possibility. Despite uncertainty and adversity, they lead the charge — the first to arrive and the last to leave.

    But blazing trails isn't without its challenges. The spring of inspiration, confidence, and progress isn't always brimming over. Bumble Bizz and Early Spring joined forces to empower Atlanta's first movers to beat the odds, grow beyond expectations, and pool their collective power to render one another undefeatable.

    See the full case study
  16. Disney × Refinery29 Star Wars Rise of Skywalker experience at 29Rooms — three-step interactive hero's-journey installation aboard a rendering of the Millennium Falcon.

    Throughout history, stories have shaped and informed culture more pervasively than any other device. From Artemis to d'Artagnan, Pocahontas to Pandora, Robin Hood — and of course, Rey — the protagonists of our stories endow us with a collective code of conduct.

    Our greatest stories have been etched on the walls of caves, whispered around fires under the stars, and inscribed in the pages of epic novels. For the generation that gathers around the glow of a screen, Star Wars is the preeminent tale of our time.

    At 29Rooms, Early Spring invited audiences to experience Star Wars' transcendental relevance across cultures, harnessing Rey to ultimately inspire and empower women to discover the Force within.

    See the full case study
03 / Thinking

Essays and Insights.

Featured · May 2026

The Early Spring Forecast

The May 2026 update on what's shifting in culture.

16 pages PDF Free

Once again, I find myself on the apps. It's feeling more dire this time round. The paradox of choice. What feels like the commoditization of humans in a catalog of endless compromise.

Read the full essay on Substack ↗

Norfolk Southern was, until February 2023, an invisible company. A freight railroad operator, large and profitable, known within the logistics industry and unknown outside of it. Then a train carrying hazardous materials derailed in East Palestine, Ohio.

Read the full essay on Substack ↗

Most brand activations start with a brief that talks about creating an experience. The brief gets passed to a designer who selects materials based on budget, timeline, and whatever's trending. Nobody asks the question that actually matters: what should this space feel like against your skin?

Read the full essay on Substack ↗
04 / Contact

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a pop-up or the weather.

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