OutThere
Lab.
A weather-themed retail pop-up reimagined as a community resource center for the near future — pairing product against the backdrop of its use cases.
Over hundreds of thousands of years, humans have evolved primarily as an outdoor species. Industrialisation and technology brought us inside, where we now spend 90% of our time. This Resource Center blurs the lines between the individual and the elements, ultimately empowering humans to get back #outthere.
With a legacy of beautifully designed pop-up retail spaces in their wake, The Arrivals came to Early Spring to step their game up and create a space that not only looked great, but integrated an overarching narrative focused on outerwear for out there.
To cement the brand's position at the intersection of form and function, we created a space that brought notions of the out there inside, pairing product against the backdrop of their use cases.
The space is a re-imagination of a community resource centre in the near future; stark and clinical, it is the last stop for explorers to stock up on equipment and gain valuable insight from seasoned guides to face the elements of the omitted Out There. Harnessing modularity, the space can be transformed to serve as a community meeting centre.