Bumble Bizz
Making The First Move
The audacious, creative and tenacious amongst us imagine a world of limitless possibility. Despite uncertainty & adversity, they lead the charge. The first to arrive & the last to leave—the first to get up, shake it off & get back in the saddle.
But blazing trails isn’t without its challenges. The spring of inspiration, confidence & progress isn’t always brimming over. For moments when the flow abates, the brightest must seek out sources of support, mentorship, and financing to nourish one another, maintaining the course.
Bumble Bizz & Early Spring join forces to empower Atlanta’s first movers to beat the odds, grow beyond expectations & pool their collective power to render one another undefeatable. When just one makes the first move, they’ll be serving with the power of 100. So make the first move, we dare you.
01 THE ASK
Bumble Bizz wanted to leverage their technology to give voice to underrepresented and niche communities, focusing on the power of connection — not privilege. Bumble Bizz sought to create a space where Atlanta’s first movers could learn and connect during a day of thoughtful programming.
02 THE INSIGHT
The nation has seen an explosion of women-owned business – an increase of 467% in the last decade – with Georgia leading the charge, being the state with the fastest growth in women-owned firms. However, we found that women face three key challenges that stand in the way of their success: lack of funding, good mentorship & a strong support system.
03 THE SOLUTION
Early Spring crafted a summit that would host Atlanta’s best and brightest for a day of engaging programming, facilitating connections made and lessons learned that would not only uplift them but, ultimately, the community around them.
04 THE RESULT
Driven by insights, we crafted a summit that reinforced Atlanta’s entrepreneurial resolve. Though thoughtful programming was key to ensuring the summit’s success, the event hinged on the quality of the attendees. We crafted a series of registration questions & helped vet each attendee to ensure that everyone present wanted & needed to be.
Through design, we aimed to create a sense of movement, connection & intimacy. Capped at 100 attendees, titans of Atlanta strode through colorful benches and bleachers & sat side by side with their captive audience.
The apex of the summit were two key events: a summit-wide hackathon that empowered the next generation of leaders and a keynote delivered by Serena Williams.
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How Serena Williams Continues To Go Beyond Expectations At The Bumble Bizz First Movers Summit