Tag: Experiential Retail

A DREAME HOLIDAY

Making Home Tech Feel Like Home

Dreame, a home technology brand, needed to stand out in the highly competitive holiday gift guide season. With multiple tech brands vying for media attention and consumer dollars during this crucial retail period, traditional product demonstrations and press events risked getting lost in the seasonal noise.

  • Brand Design
  • Brand Positioning
  • Brand Strategy
  • Design
  • Experiential
  • Experiential Retail
  • Influencer
  • Social Content

01 THE ASK

Create an engaging press and influencer event that would position Dreame’s products as must-have holiday items and secure placement in holiday gift guides. The event needed to showcase the products’ functionality while creating memorable content opportunities for attendees to share.

02 THE INSIGHT

Rather than presenting technology in isolation, we recognized that home devices exist within the context of people’s lives and aspirations. The holiday season offers a unique opportunity to tap into both the practical and emotional aspects of home life. By showcasing products within a fully realized living space, we could help media and influencers envision how their audiences would actually use and experience these items.

03 THE SOLUTION

Early Spring transformed the penthouse suite at ModernHaus hotel into an aspirational New York City apartment decorated for the holidays. The immersive environment allowed guests to experience Dreame products in natural use settings rather than sterile demonstration spaces. The space featured multiple engagement points: hands-on product testing stations, professional blow-out services using Dreame hair dryers, and an interactive ornament-making workshop that added a festive, shareable moment to the experience. This approach merged product demonstration with lifestyle aspiration, allowing press and influencers to gather both technical information and compelling content while experiencing the products as they would in their own homes during the holiday season.

04 THE RESULT

Early Spring transformed the penthouse suite at ModernHaus hotel into an aspirational New York City apartment decorated for the holidays. The immersive environment allowed guests to experience Dreame products in natural use settings rather than sterile demonstration spaces. The space featured multiple engagement points: hands-on product testing stations, professional blow-out services using Dreame hair dryers, and an interactive ornament-making workshop that added a festive, shareable moment to the experience. This approach merged product demonstration with lifestyle aspiration, allowing press and influencers to gather both technical information and compelling content while experiencing the products as they would in their own homes during the holiday season.

Making Home Tech Feel Like Home

The Arrivals

The OutThere Lab

Over hundreds of thousands of years humans have evolved primarily as an outdoor species. 

 

Industrialization and technology compounded in the last two hundred years has brought us inside where we now spend 90% of our time. 

 

This Resource Center is an institution that provides the tools and knowledge necessary to blur the lines between the individual and the elements, ultimately empowering humans to get back #outthere.

  • Design
  • Experiential Retail
  • Pop-up Store

01 THE ASK

With a legacy of beautifully designed pop-up retail spaces in their wake, The Arrivals came to Early Spring to step their game up and create a space that not only looked great, but integrated an overarching narrative focused on outerwear for out there. 

02 THE INSIGHT

Industrialization and technology compounded in the last two hundred years has brought us inside where we now spend 90% of our time. 

03 THE SOLUTION

To cement the brand’s position at the intersection of form and function, we created a space that brought notions of the ‘out there’ inside, pairing product against the backdrop of their use cases.

04 THE RESULT

The space is a re-imagination of a community resource center in the near future; stark and clinical, it is the last stop for explorers to stock up on equipment and gain valuable insight from seasoned guides to face the elements of the omitted Out There.

Products are showcased through the space, while the latest innovations are highlighted with analogous vignettes that draw a clear visual delineation to their use cases.

Harnessing modularity, the space can be transformed to serve as a community meeting center, hosting forums and discussions.