05 / Montauk Capital

Pixel
As Seed.

A Climate Week NYC immersive installation with digital artist Diana Lynn VanderMeulen examining the intersection of digital art and land conservation.

Client
Montauk Capital
Year
2024
Type
Climate · Cultural
Location
New York, NY
Pixel As Seed installation for Montauk Capital at NYC Climate Week 2024 — immersive digital art and land conservation experience by Diana Lynn VanderMeulen.

Montauk Capital is a climate-tech incubator dedicated to fostering impactful companies through founder collaboration.

During NYC Climate Week's crowded event landscape — over 600 events — they sought to create a standout gathering that would meaningfully connect funders and founders.

The Solution

Early Spring partnered with digital artist Diana Lynn VanderMeulen on Pixel As Seed — an immersive installation examining how digital art and land conservation intersect, drawing from the artist's work restoring abandoned farmland.

The Result

The installation differentiated Montauk Capital from the typical climate-tech event format. Instead of fireside conversations and pitches in formal corporate settings, the approach fostered organic networking and genuine dialogue — making it a recognised standout of the week.

04 / Contact

Let's talk retail, brand,
a pop-up or the weather.

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