Love Is
Blind.
A cross-country pod truck tour for Netflix's Love Is Blind reunion — fans went on blind dates inside the iconic show pods from Union Square to LA.
In an era where appearances are everything, could we still find love without using our eyes? Competitors on Netflix's hit reality series Love Is Blind put this burning question to the test, dating and even getting engaged sight-unseen.
Netflix came to Early Spring for help tapping into the ferocious fanbase of this show, and harnessing their appetite for tea to promote a live cast reunion. Through a cross-country activation tour, we asked fans across America to prove once and for all: is love really blind?
In order to drive as much viewership of the live reunion as possible, the activation had to build buzz throughout the season, coming to a crescendo at the perfect moment.
The Love Is Blind fanbase loves to talk tea, with extremely active online communities on Instagram, TikTok, Twitter, and Reddit. We wanted to find out: in the competitors' shoes, what would they really do?
We decided to take the pods to the people. The week before the live reunion, a custom-built pod truck went on a cross-country tour. Starting in Union Square and ending in LA, we gave fans across the country a chance to blindly connect with each other and their favourite cast members.
Inside the pod truck, attendees had the chance to go on a blind date with another fan of the show. After chatting blindly for a couple of minutes, the separation wall would retract, revealing the new friends to each other. Past-season cast members made special appearances at each stop, and exclusive viewing parties at the Nashville and LA activations encouraged fans to share the drama of the final episodes together.