Discover
London.
A three-day London experience for Origins (Estée Lauder) for 30 global retail partners and beauty influencers — Kew Gardens, Spring at Somerset House, Wild by Tart, the Conduit Club.
Embedded into the ground we walk on, a magical network of mycelium works quietly. It forms a resilient, fortifying foundation from which all life flourishes.
London is a microcosm of the planet's mycelium network — within its biosphere a rare breed of thinker and creator draws on the organic to create potent and pure works that nourish, inform, challenge, and propel society into the future.
Origins and Early Spring invited curious guests on an adventure through fairytale gardens, towering treetops, and waterways in a quest to uncover the spores of genius — urging them to Never Stop Discovering.
Origins tasked Early Spring with concepting a 3-day trip through the British capital for 30 key global retail partners and beauty influencers. Each activity had to tactfully tie in a product benefit and pair back to who Origins is as a brand.
The last two years have seen over 100 new skincare brands debuting in department and specialty stores. Given this sea of choice, 91% of consumers admit they would switch brands to one that felt more mission-driven. 80% say they want to know more about how the products they use are being made.
Inspired by their Powered by Nature, Proven by Science founding motto, growing sustainability initiatives, and bestselling products, Early Spring designed and produced a 3-day trip that fascinated guests, radiating the brand, its story, and its products for months to come.
Designed as a triptych, each day focused on an essential aspect of the Origins story while highlighting the brand's hero product line. We transported guests in a branded double-decker bus to Kew Gardens, the largest botanical and mycological collection in the world, dined at Spring tucked into Somerset House, and threw a farewell party at the Conduit Club, a hub for social entrepreneurs.