A World Well
Nourished.
Concept and brand build for Wellfare — a non-profit, subscription food service delivering nourishing food at low-to-no cost while producing original wellness content.
The pandemic has laid bare many of the cracks upon which this country is built, but few needs are more fundamental than our access to food.
Food insecurity existed long before COVID-19, but has worsened — leaving low-income communities especially vulnerable. While food banks, pantries, and community-supported programs work tirelessly to close the gap, it isn't enough to cover the up-to-eight-billion-meal shortfall America is projected to experience over the coming year. And we live in a country where 40 percent of our food is wasted, lost, or simply thrown away.
Cole Riley came to Early Spring seeking support in solving the massive food insecurity problem the country faces.
Barriers to accessing sufficient food are far too high for far too many — not only due to cost and availability, but a lack of adequate education around nourishment and achievable health.
Early Spring concepted and designed a non-profit, subscription food service for those in need called Wellfare. Wellfare delivers nourishing food and drink at low-to-no cost, while producing relatable original content around what health looks like — lifting the veil on wellness and well-being.
Old-world non-profits may have global reach, but they often fail to treat their beneficiaries with the dignity, attention, and care that companies show their consumers. Early Spring imagined, instead, a non-profit that does not ignore design, branding, quality, or agility — one that recognises that people in need are not just mouths to feed but consumers who want to be healthy, fulfilled, and happy.