Music
Television.
A digital NewFronts presentation for Vevo positioning the platform as the gatekeepers of culture and inviting brands to permeate society on a molecular level.
Madonna's Vogue. Beyoncé's Formation. Kendrick's Humble. Drake's God's Plan. Visually arresting, these manifestos shock and awe the mind, flooding it with emotion. They dare to rewrite the rules of how fame, power, freedom, and beauty come to be.
More than a creative mark of excellence, Vevo is the petri dish from which culture takes shape and evolves — a laboratory for cultural experimentation. By leveraging music videos' ability to create lasting impact, Early Spring positioned Vevo as the gatekeepers of culture, inviting brands to its platform in an effort to permeate society on a molecular level.
Leverage Vevo's growing viewership, content, and capabilities to capture advertisers' attention and a lion's share of their dollars.
When watching music videos, we are more likely to feel positive about and recall ads. Music activates the part of the brain that is crucial to processing emotion — the amygdala — releasing chemicals responsible for bonding, trust, and intimacy. When the brain processes the compounded stimulation of music and simultaneous visuals, recall is improved.
Early Spring joined forces with DLA Productions to script, direct, and shoot a digital NewFronts presentation for Vevo. Beyond that, we restructured Vevo's internal sales deck, integrating a narrative approach to bring the brand to life.